![]() ![]() ![]() Much of what we think we know about the first meal of the day is mistaken, and there are questions that we should all be asking before we reach for those old familiar packets.ĭoes All-Bran really improve gut health? Is Rude Health muesli actually healthier? Do instant oats really give you all the benefits of oats in a quick and convenient microwaveable packet? Beliefs about breakfast cereals fuelled by the makers of breakfast cereals have, over time, become gospel. ![]() The most celebrated – some would say notorious – expression of our national obsession, the Full English Breakfast, has become a totemic presence on hotel and restaurant menus: a fried form of the national identity, with red or brown sauce on the side.īut experts in diet, nutrition and the history of food suggest that many of our most cherished beliefs about breakfast are quite wrong, the result of a still-tumbling avalanche of marketing by mass manufacturers keen to have us consume their processed and often salt- and sugar-laden products. We tend to be more entrenched in our beliefs about this meal than any other, both about its importance and about the merits and identity of constituent parts, and it is the medium for fierce debate about local traditions and ingredients. The hold that breakfast exerts on our national imagination is strange and powerful. ![]()
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