![]() ![]() Whatever be the activities, one or more persons have to carry out the various tasks involved. According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives., 11 INTRODUCTION TO MANAGEMENT 11.1 INTRODUCTION In the lessons that you have gone through earlier, you have learnt about the nature and scope of business, forms of business organisation, business as a career and the details of trade and service activities. Strategic Marketing Management.pdf 0750659386-Chap01 11. Introduction to Strategic Management by CA Harish Krishnan ![]()
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